Adidas is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe.

Adidas is the second-best sports brand in the world, and its culture and workforce are what make it successful and enable it to carry out its strategy of "Own the Game." It gives life to the brand's identity, which is established through its mission, attitude, and purpose.

Adidas' vision statement is "to be the leading sports brand globally by continuously bringing innovation and performance to every athlete."